FOUNDED IN LOS ANGELES AS AN EXTENSION OF THE GENERIC MAN, GENERIC SURPLUS AIMS TO CONTINUALLY PUSH THE EVOLUTION OF EVERYDAY SHOE DESIGN WHILE SIMULTANEOUSLY CAPTURING THE SPIRIT AND AESTHETIC OF THE CITY'S DIVERSE, MODERN-DAY URBAN LANDSCAPE. FROM THE DESERT TO THE SEA AND PLACES IN BETWEEN, OUR SHOES APTLY REFLECT THE AUTHENTIC NATURE OF THE MUSIC, ART AND FASHION SCENES WE, AND OUR WEARERS, ARE SO CONNECTED TO.